Market Awareness Package
The Market Awareness package includes the following services:
The SWOT analysis reviews and captures your current positioning within your market. It also identifies your strengths and weaknesses of the services or products that you offer.
The SWOT analysis also identifies any opportunities for growth/ improvement alongside threats, which may be competition, market place, regulations etc. This is a really useful tool when you are developing any business or marketing plan.
Competitor Analysis Report
A competitor analysis report provides a breakdown of you competitors within a defined locale. The report will identify competitors that offer the same/ similar services or products to your business as well as services that set them apart from their competitors (including your business).
The price point analysis report provides an overview of the competitive landscape locally and nationally with regards to the price range of services or products that your business offers. This report will help you determine where your pricing sits within that range and a recommendation of whether you should increase/ decrease pricing based on geography, services and such like.
Target Market Analysis
A target market analysis report provides useful information on how best to appeal to the demographic(s) that your services and products are aimed at. For example the report can identify whether the digital influencer space can provide a better return on investment than online advertising or a email marketing campaign. This can help you refine your marketing efforts and align to the like